Spark Mobiles is a part of the UAE based Spark Group of Companies.

Madhavan said, “Whatever I have heard so far and during my earlier discussions with Ms. Elaine, I have no doubt that Spark Mobile phones will be a roaring success in India and globally. The single most important fact that convinced me to endorse this product was the amount of research and development that has gone into the making of the phones. It is indeed an Indestructible Mobile for the Indestructible Indian.

This is an additional aspect that compelled me to be associated with the brand. The unique features that the mobile has will have every Indian aspiring to own a Spark mobile. I will be involved in all the marketing communications activities of Spark and also play a role as decided mutually in their Corporate Social Responsibility programs in India.”

Hitesh Malhotra, Marketing Manager, Spark Group of Companies said, “The Company is in the process of finalizing its creative and media agency to support its launch.”

Handset price ranging from Rs 2,000 onwards, Spark Mobile will be launching 20 mobile handset models this year and claims to provide the best pricing and features ever in such a low price scale.

Featured as lifestyle product, the brand will be introduced in three catagories – basic model, medium range and high end handset.

The handsets will be initially manufactured in UAE, though the company plans to set up a manufacturing plant in India to meet expected demand.

Elaine Ester Roach, Chairperson, Spark Group of Companies, said, “We have a strong base and respectable market share in the UAE and are now eyeing India as an important potential market for our growth strategy. We have a demonstrable past of challenging established brands, and are confident that our handsets would be a hit amongst the Indian audience. We are launching indestructible mobiles for indestructible Indians.”

”A key driver of the brand’s success is its research and development division. Our handsets are the culmination of an intensive study, cutting-edge technology and design innovation. They are the toughest phones in the world with amazing first of its kind features” Elaine added.

“We are also aggressively appointing distributors all over the country in a bid to maximise penetration,” Elaine claimed.

The technology is constantly changing and each new phone released is even smaller and has even more options than the one that preceded it.

R. Madavan Launched Spark Mobile Phones in India